A total of 7.7 billion world population, 3.7 billion global internet users, and 3.5 billion social media users (and increasing rapidly) are accessing the internet every day. In this era of the contraption, marketing has become one of the most vital approaches for every kind of promotional activity. Digital marketing companies are newly established, although, marketing came into trend, decades back in the early ’90s when television and radios came into existence, and probably even before that. Since then advertising business never looked back and kept on flourishing. The world has witnessed several stages of marketing and advertisement in the past century, and there is yet so much to see and explore. Marketing can be beneficial only if we are influencing the correct marketing techniques and strategies which can reach the target audience. We have noticed that in the last 1-year traditional marketing has gone down by 160%, whereas digital marketing has taken a height of 15%. Now the question arises, whether digital marketing companies have abolished and dominated traditional forms of marketing. Is there any specific benefit of opting for digital marketing instead of traditional marketing? What is the difference between these two means of marketing?? For answering these questions we need to understand both forms of marketing i.e. traditional marketing and digital marketing.
If we define what’s traditional marketing, it consists of marketing forms that are done offline, or
Newspaper and magazines ads
Printed brochures and billboards,
Commercial ads on TV and radio,
It is a typical form of marketing that connects to the semi- targeted audiences, and also it always compels lots of overhead. Moreover, using traditional methods will not take you to your customers at a time, rapid promotion is a bit difficult in traditional marketing. Also, if some kind of customization is required, or some kind of changes is done by the company regarding products then there arises the issue of if we gotta change the entire advertisement, recreate commercials, reprint brochures, and remake all the advertisements takes lots of time, effort and money. So some issues are decreasing the popularity of traditional marketing
Unlike traditional marketing, digital marketing is completely a digital means of advertising which is done online, or by any electronic gadget such as a phone, laptop, PC, etc. In the past few years, digital marketing agencies have grown adequately. This rapid growth indicates its accomplishments. Companies of any magnitude can use digital marketing, for rapid promotion and advertisement of their company or product. This way they can directly reach the target audience and increase their business. Digital marketing companies in Bangalore have hundreds of strategies and ideas for marketing to take your brand to a different level. Digital marketing includes,
search engine optimization ( SEO),
SEO content writing
Social media platform promotion,
And all kind of social media platform comes under digital marketing services, even when we Google, what’s Twitter? That is also a form of digital marketing service. At orange digital media, we give you all types of online marketing and digital marketing service options at the best prices. When we check the benefits of digital marketing we can find so many of them, the result we obtain is transparent, i.e.; we can easily measure the outcome. We already mentioned the number of people using the internet. So digital campaign done by a digital marketing company in Bangalore can make you reach your target audience most efficiently and effectively. A digital marketing agency connects you to customers worldwide. Digital marketing agencies will always cultivate your website, keep it updated and maintain SEO. Digital marketing companies serve 2 ways of marketing services, first paid marketing and the second one is organic marketing. Organic can also be referred to as free. This way, we are figuring out various benefits of digital marketing services, which give you the best possible marketing assistance.
When we compare both forms of marketing in the last few years it’s very clear that we see digital marketing services in Bangalore and worldwide as a definite edge. At this time a huge preponderance of people are spending a maximum of their time on phones and laptops with the internet. It proves that digital marketing is the best way of reaching out to customers and rapid promotions.
Thinking of the current status of both of the marketing ways, it’s apparent that every company (irrespective of size) is opting for online marketing services over traditional methods. Because digital marketing is a better way to promote and urge the attention of customers as it increases the consideration of your company and product quickly and effectively.